Mind if I rant for a moment? Those of who love animals don't want to see pictures and video of starving, abused animals. We don't need to see that to know there's a problem. And your tv commercials that show a series of sick animals just depress us.
How about trying an approach like the samples below more often? Make us laugh and at the same time remind us there are pets up for adoption. Trust us, we'll like you much better for it. And I won't have to keep missing parts of my tv shows because I changed channels to avoid getting my heart broken.
Rant complete. Thank you for your time.